Dolly Legacy
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1974career

Owning Her Masters

Dolly Parton publicity portrait, 1977

1977

Owning the masters — creative control as a business decision, not a slogan

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Find out who you are and do it on purpose.

From negotiating her exit from Porter Wagoner to building Dollywood and her publishing catalog, Dolly modeled what it means to own your art. She turned her image — including endless blonde jokes — into a brand she controls completely.

Did you know

For the Nine to Five musical, she wrote: "Under this hair is a brain, not that you'd ever care."

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